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Copy Rights Reserved.</copyright><pubDate>Wed, 03 Mar 2010 10:50:32 +0800</pubDate><item><title>关于企业市场的细分变量</title><author>a@b.com (admin)</author><link>http://www.yingxiaocehua.org/264.html</link><pubDate>Wed, 03 Mar 2010 10:47:41 +0800</pubDate><guid>http://www.yingxiaocehua.org/264.html</guid><description><![CDATA[根据我们的营销策划和品牌策划的实践来看，企业市场细分主要有以下几个细分变量发挥作用：人文变量、经营变量、采购方法、情境因素和个性特征。]]></description><category>品牌营销</category><comments>http://www.yingxiaocehua.org/264.html#comment</comments><wfw:comment>http://www.yingxiaocehua.org/</wfw:comment><wfw:commentRss>http://www.yingxiaocehua.org/feed.asp?cmt=264</wfw:commentRss><trackback:ping>http://www.yingxiaocehua.org/cmd.asp?act=tb&amp;id=264&amp;key=4828838b</trackback:ping></item><item><title>什么样产品适合做外贸B2C</title><author>it_design@163.com (杨永金)</author><link>http://www.yingxiaocehua.org/waimaob2c.html</link><pubDate>Sat, 30 Jan 2010 16:45:59 +0800</pubDate><guid>http://www.yingxiaocehua.org/waimaob2c.html</guid><description><![CDATA[<p>适合B2C在线零售的产品具有以下一些特性： 价格适中，50-500元之间。价格低，利润少；价格高，客户付款有一定的疑惑，而且会有电话确认。体积总量小，便于物流，并降低物流成本。零售后或者简单售后。如果售后服务占用太大成本的话，容易陷入软增长。</p>]]></description><category>策划心得</category><comments>http://www.yingxiaocehua.org/waimaob2c.html#comment</comments><wfw:comment>http://www.yingxiaocehua.org/</wfw:comment><wfw:commentRss>http://www.yingxiaocehua.org/feed.asp?cmt=263</wfw:commentRss><trackback:ping>http://www.yingxiaocehua.org/cmd.asp?act=tb&amp;id=263&amp;key=d71a6a6b</trackback:ping></item><item><title>&amp;lt;转&amp;gt;软崛起：国家营销之道</title><author>a@b.com (admin)</author><link>http://www.yingxiaocehua.org/guojiayingxiao.html</link><pubDate>Wed, 06 Jan 2010 20:58:30 +0800</pubDate><guid>http://www.yingxiaocehua.org/guojiayingxiao.html</guid><description><![CDATA[如今，受经济危机影响全球贸易萎缩，但这也是中国蓄势待发的机会，相信这则广告是中国产业再升级的一个信号，“中国制造”将引领中国开启一个崭新的时代，“软崛起”将带领中国完成一次新的蜕变。]]></description><category>营销动态</category><comments>http://www.yingxiaocehua.org/guojiayingxiao.html#comment</comments><wfw:comment>http://www.yingxiaocehua.org/</wfw:comment><wfw:commentRss>http://www.yingxiaocehua.org/feed.asp?cmt=262</wfw:commentRss><trackback:ping>http://www.yingxiaocehua.org/cmd.asp?act=tb&amp;id=262&amp;key=d62af651</trackback:ping></item><item><title>如何写好营销策划书</title><author>a@b.com (admin)</author><link>http://www.yingxiaocehua.org/cehuashu_1363.html</link><pubDate>Wed, 20 May 2009 07:41:58 +0800</pubDate><guid>http://www.yingxiaocehua.org/cehuashu_1363.html</guid><description><![CDATA[营销策划书的格式一份完整的营销策划书的构造分为三大部分：一是产品的市场状况分析，二是策划书正文内容。三是效果预测即方案的可行性与操作性。]]></description><category>策划心得</category><comments>http://www.yingxiaocehua.org/cehuashu_1363.html#comment</comments><wfw:comment>http://www.yingxiaocehua.org/</wfw:comment><wfw:commentRss>http://www.yingxiaocehua.org/feed.asp?cmt=261</wfw:commentRss><trackback:ping>http://www.yingxiaocehua.org/cmd.asp?act=tb&amp;id=261&amp;key=c5fe5f84</trackback:ping></item><item><title>营销创新的出奇制胜</title><author>a@b.com (admin)</author><link>http://www.yingxiaocehua.org/260.html</link><pubDate>Tue, 19 May 2009 15:26:15 +0800</pubDate><guid>http://www.yingxiaocehua.org/260.html</guid><description><![CDATA[当代营销创新的理论发展更新速度非常快，经常出现一种情况：某创新理论产生并对某一企业的发展做出非常大的贡献然后，再迅速被另外一种理论取代甚至直接消失。]]></description><category>营销策略</category><comments>http://www.yingxiaocehua.org/260.html#comment</comments><wfw:comment>http://www.yingxiaocehua.org/</wfw:comment><wfw:commentRss>http://www.yingxiaocehua.org/feed.asp?cmt=260</wfw:commentRss><trackback:ping>http://www.yingxiaocehua.org/cmd.asp?act=tb&amp;id=260&amp;key=9a4f1221</trackback:ping></item><item><title>营销策划不等于营销企划</title><author>a@b.com (admin)</author><link>http://www.yingxiaocehua.org/yingxiaoqihua.html</link><pubDate>Sun, 17 May 2009 15:55:02 +0800</pubDate><guid>http://www.yingxiaocehua.org/yingxiaoqihua.html</guid><description><![CDATA[<p>通过这份不完整的营销企划案例，我们从其中可以清晰地看见浓浓的&ldquo;传统保健品策划&rdquo;的套路和味道。</p>]]></description><category>策划心得</category><comments>http://www.yingxiaocehua.org/yingxiaoqihua.html#comment</comments><wfw:comment>http://www.yingxiaocehua.org/</wfw:comment><wfw:commentRss>http://www.yingxiaocehua.org/feed.asp?cmt=259</wfw:commentRss><trackback:ping>http://www.yingxiaocehua.org/cmd.asp?act=tb&amp;id=259&amp;key=ce60445b</trackback:ping></item><item><title>企业品牌的粉丝营销策略</title><author>a@b.com (admin)</author><link>http://www.yingxiaocehua.org/fensiyingxiao.html</link><pubDate>Sat, 16 May 2009 22:35:10 +0800</pubDate><guid>http://www.yingxiaocehua.org/fensiyingxiao.html</guid><description><![CDATA[现在听到&ldquo;粉丝&rdquo;二字，千万不要急着靠上前去推荐你吃过的某个牌子的粉丝很好吃，因为近几年它已被赋予了更潮流、更摩登的含意，而且还有很多衍生出来的新名字]]></description><category>营销策略</category><comments>http://www.yingxiaocehua.org/fensiyingxiao.html#comment</comments><wfw:comment>http://www.yingxiaocehua.org/</wfw:comment><wfw:commentRss>http://www.yingxiaocehua.org/feed.asp?cmt=258</wfw:commentRss><trackback:ping>http://www.yingxiaocehua.org/cmd.asp?act=tb&amp;id=258&amp;key=813cb236</trackback:ping></item><item><title>何谓边缘营销？</title><author>a@b.com (admin)</author><link>http://www.yingxiaocehua.org/bianyuanyingxiao.html</link><pubDate>Sat, 16 May 2009 18:49:21 +0800</pubDate><guid>http://www.yingxiaocehua.org/bianyuanyingxiao.html</guid><description><![CDATA[顾名思义那就是主流营销之外的一种营销方式。要搞明白什么是边缘营销就要搞清楚什么是主流营销。现在的主流营销无非就是传统营销和已经形成主流的网络营销等]]></description><category>营销策略</category><comments>http://www.yingxiaocehua.org/bianyuanyingxiao.html#comment</comments><wfw:comment>http://www.yingxiaocehua.org/</wfw:comment><wfw:commentRss>http://www.yingxiaocehua.org/feed.asp?cmt=257</wfw:commentRss><trackback:ping>http://www.yingxiaocehua.org/cmd.asp?act=tb&amp;id=257&amp;key=59f71ac4</trackback:ping></item><item><title>营销员最渴望得到什么</title><author>a@b.com (admin)</author><link>http://www.yingxiaocehua.org/yingxiaoyuan.html</link><pubDate>Sat, 16 May 2009 08:30:23 +0800</pubDate><guid>http://www.yingxiaocehua.org/yingxiaoyuan.html</guid><description><![CDATA[除了赚钱养家外，很多营销员更希望得到保险公司和社会的尊重和认可，希望提高自己的社会地位。]]></description><category>营销管理</category><comments>http://www.yingxiaocehua.org/yingxiaoyuan.html#comment</comments><wfw:comment>http://www.yingxiaocehua.org/</wfw:comment><wfw:commentRss>http://www.yingxiaocehua.org/feed.asp?cmt=256</wfw:commentRss><trackback:ping>http://www.yingxiaocehua.org/cmd.asp?act=tb&amp;id=256&amp;key=3b9894b6</trackback:ping></item><item><title>临时经理人的持久魅力</title><author>a@b.com (admin)</author><link>http://www.yingxiaocehua.org/255.html</link><pubDate>Fri, 15 May 2009 08:45:15 +0800</pubDate><guid>http://www.yingxiaocehua.org/255.html</guid><description><![CDATA[临时经理人不是在管理自己在一家组织内的长期职业生涯。他们自身没有典型的职业发展道路。“他们不是按部就班往上爬的人，”罗伯逊称。“他们也不是趋炎附势或玩弄权术的人。”]]></description><category>营销管理</category><comments>http://www.yingxiaocehua.org/255.html#comment</comments><wfw:comment>http://www.yingxiaocehua.org/</wfw:comment><wfw:commentRss>http://www.yingxiaocehua.org/feed.asp?cmt=255</wfw:commentRss><trackback:ping>http://www.yingxiaocehua.org/cmd.asp?act=tb&amp;id=255&amp;key=bbf9625b</trackback:ping></item><item><title>从LaEibelle谈睡衣网络营销策略</title><author>a@b.com (admin)</author><link>http://www.yingxiaocehua.org/LaEibelle.html</link><pubDate>Tue, 12 May 2009 06:52:40 +0800</pubDate><guid>http://www.yingxiaocehua.org/LaEibelle.html</guid><description><![CDATA[最近龙腾网界网络营销策划机构成功的为La Eibelle（日贝迩） 睡衣品牌实施了网络营销。来自法国专业B2C睡衣品牌日贝迩（La Eibelle）带着法国时尚最前沿的设计、国际成熟的B2C营运理念]]></description><category>营销案例</category><comments>http://www.yingxiaocehua.org/LaEibelle.html#comment</comments><wfw:comment>http://www.yingxiaocehua.org/</wfw:comment><wfw:commentRss>http://www.yingxiaocehua.org/feed.asp?cmt=254</wfw:commentRss><trackback:ping>http://www.yingxiaocehua.org/cmd.asp?act=tb&amp;id=254&amp;key=8567040d</trackback:ping></item><item><title>通过网络营销来扩大销售</title><author>a@b.com (admin)</author><link>http://www.yingxiaocehua.org/253.html</link><pubDate>Sun, 10 May 2009 14:25:50 +0800</pubDate><guid>http://www.yingxiaocehua.org/253.html</guid><description><![CDATA[随着互联网的普及，网民数量的不断增多，网络营销，这一潜力巨大、尚待摸索的营销模式，将会越来越发挥着重要的市场推动作用，将成为一个新的销售增长点，那么，企业应该如何通过网络营销来扩大销售呢？　　]]></description><category>网络营销</category><comments>http://www.yingxiaocehua.org/253.html#comment</comments><wfw:comment>http://www.yingxiaocehua.org/</wfw:comment><wfw:commentRss>http://www.yingxiaocehua.org/feed.asp?cmt=253</wfw:commentRss><trackback:ping>http://www.yingxiaocehua.org/cmd.asp?act=tb&amp;id=253&amp;key=8f4e581f</trackback:ping></item></channel></rss>
